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Adobe Experience Platform for the Public Sector

Adobe Experience Cloud provides comprehensive digital marketing solutions that leverage AI-driven analytics, content management and customer journey optimization. With a comprehensive customer engagement platform, delivering personalized and efficient digital experiences at scale, the Adobe Experience Cloud streamlines innovation and digital transformation strategies in the Public Sector. Through AI-powered customer insights, seamless content automation and advanced targeting capabilities, Adobe Sensei GenAI – the Adobe Experience Platform’s conversational AI assistant – helps Public Sector organizations seamlessly manage omnichannel customer journey lifecycles.

Automate Digital Content Creation to Streamline Engagement and Conversions

Accelerate digital content creation and marketing operations with Adobe Experience Manager (AEM) and Adobe Commerce for a seamless online experience, delivering the right information to users anytime, anywhere.

  • Adobe Experience Manager (AEM)
    • Take control of your agency’s assets and revolutionize team workflows with the ability to create, manage and deliver digital content across web, mobile and connected apps. Additionally, AEM integrates with AI-powered design apps like Adobe Firefly and Express, enabling agencies to create, variate and scale content like never before.
      • Adobe Experience Manager (AEM) Sites: As a leading content management system (CMS), ensure Government, Healthcare and Education organizations can easily publish and maintain up-to-date, engaging web content across channels.
      • Adobe Experience Manager (AEM) Assets: Centralize and streamline your digital asset management (DAM) system by leveraging AI-driven automation capabilities optimizing data repositories efficiency, storage and retrieval of digital resources.
      • Adobe Experience Manager (AEM) Forms: Convert paper and outdated PDFs into signable documents with Adobe Acrobat Sign to help your agency maintain security and compliance while designing and managing digital forms.
  • Adobe Firefly

    Revolutionize your agency's automation capabilities with AI-powered content creation tools for generating high-quality, on-brand designs and posts in seconds.

  • Adobe Workfront

    Increase organizational visibility for maximum productivity by blending marketing and advertising data to measure the effectiveness of programs, projects, people and resources.

  • Adobe Commerce

    Enable your Public Sector organization to manage online transactions at scale by combining the power of Magento with advanced marketing and merchandising software.

By leveraging cross-channel insights, connected marketing workflows and automation capabilities, Adobe Sensei’s generative AI services integrate with the Adobe Digital Experience Platform to maximize engagement with Public Sector customers.

Unlock Data-Driven Insights with Real-Time Customer Data

Gain actionable intelligence from predictive analytics on Adobe’s real-time customer data platform to drive data-informed decisions and personalized engagement across all stages of the buyer’s journey.

  • Adobe Analytics

    Harness the power of data science and machine learning to analyze customer touchpoints, leverage multi-channel insights, streamline decision-making and optimize digital performance with versatile reports. Analyze time-series forecasts and ad hoc reports with Adobe’s customer journey analytics software to identify trends in user behavior and unlock new, high-value target audiences.

  • Adobe Real-Time CDP

    By creating unified customer profiles with accurate, real-time data, Public Sector organizations can track, analyze, scale and optimize digital interactions across any channel with cookieless marketing.

  • Adobe Audience Manager

    Enhance your agency’s personalized engagement capabilities to facilitate effective targeting and resource allocation with sophisticated audience segmentation and data management solutions.

  • Adobe Advertising

    Elevate your digital public awareness campaigns with automated data intelligence features like AI-powered search, advanced targeting and seamless integration across channels.

Optimize User Experience with Adobe Journey Orchestration

Foster impactful user experiences by leveraging real-time data insights and AI-driven intelligence to personalize every digital interaction with Adobe’s journey optimization and campaign management tools.

  • Adobe Journey Optimizer

    Deliver omnichannel personalization strategies with audience-based marketing and orchestrate connected, real-time experiences across any app, device or screen.

  • Adobe Campaign

    Gain insights from real-time customer profiles to enhance audience engagement with powerful campaign management software, facilitating precise audience targeting and automated marketing workflows.

  • Adobe Target

    By utilizing AI-powered automation capabilities, Public Sector organizations can implement A/B and multivariate testing at scale to refine digital campaigns, ensuring optimal outcomes and continuous improvement.

  • Adobe Marketo Engage

    Align mission goals and marketing outreach initiatives at every digital touchpoint with advanced features like account-based marketing automation and multi-channel attribution to ensure every customer interaction is optimized, meaningful and effective.

Develop Interactive Websites to Modernize Service Delivery

Adobe ColdFusion, a secure web development platform, empowers Public Sector organizations to rapidly build, test and deploy online and mobile applications with integrated server, agile coding, advanced API management and efficient cloud modernization services. Create high-performing web applications that promote digital engagement with personalized experiences across platforms.