Adobe Experience Platform for the Public Sector

• Take control of your agency’s assets and revolutionize team workflows with the ability to create, manage and deliver digital content across web, mobile and connected apps. Additionally, AEM integrates with AI-powered design apps like Adobe Firefly and Express, enabling agencies to create, variate and scale content like never before.
  • Adobe Experience Manager (AEM) Sites: As a leading content management system (CMS), ensure Government, Healthcare and Education organizations can easily publish and maintain up-to-date, engaging web content across channels.
  • Adobe Experience Manager (AEM) Assets: Centralize and streamline your digital asset management (DAM) system by leveraging AI-driven automation capabilities optimizing data repositories efficiency, storage and retrieval of digital resources.
  • Adobe Experience Manager (AEM) Forms: Convert paper and outdated PDFs into signable documents with Adobe Acrobat Sign to help your agency maintain security and compliance while designing and managing digital forms.

Revolutionize your agency's automation capabilities with AI-powered content creation tools for generating high-quality, on-brand designs and posts in seconds.

Increase organizational visibility for maximum productivity by blending marketing and advertising data to measure the effectiveness of programs, projects, people and resources.

Enable your Public Sector organization to manage online transactions at scale by combining the power of Magento with advanced marketing and merchandising software.

Harness the power of data science and machine learning to analyze customer touchpoints, leverage multi-channel insights, streamline decision-making and optimize digital performance with versatile reports. Analyze time-series forecasts and ad hoc reports with Adobe’s customer journey analytics software to identify trends in user behavior and unlock new, high-value target audiences.

By creating unified customer profiles with accurate, real-time data, Public Sector organizations can track, analyze, scale and optimize digital interactions across any channel with cookieless marketing.

Enhance your agency’s personalized engagement capabilities to facilitate effective targeting and resource allocation with sophisticated audience segmentation and data management solutions.

Elevate your digital public awareness campaigns with automated data intelligence features like AI-powered search, advanced targeting and seamless integration across channels.

Deliver omnichannel personalization strategies with audience-based marketing and orchestrate connected, real-time experiences across any app, device or screen.

Gain insights from real-time customer profiles to enhance audience engagement with powerful campaign management software, facilitating precise audience targeting and automated marketing workflows.

By utilizing AI-powered automation capabilities, Public Sector organizations can implement A/B and multivariate testing at scale to refine digital campaigns, ensuring optimal outcomes and continuous improvement.

Align mission goals and marketing outreach initiatives at every digital touchpoint with advanced features like account-based marketing automation and multi-channel attribution to ensure every customer interaction is optimized, meaningful and effective.