Hootsuite Social Media Trends Report for 2025

Improving Community Engagement with Government Agencies

Government marketers are switching gears and focusing more on content that speaks to what citizens care about — filling their feeds with more relevant, engaging content and fewer promotional posts. To improve engagement rates and online presence, agencies must build trust and credibility within the communities they serve.

Based on a commercial survey of 3,864 marketers and social media trends data from respondents in the Government, this report includes primary data supplemented by Talkwalker, Hootsuite’s industry-leading social listening platform. Additionally, Hootsuite’s social media report is supported by secondary research from Statista, Deloitte, Forbes, NielsenIQ, Archrival, Wakefield Research, The Social Intelligence Lab, HubSpot, LinkedIn, TikTok, YouTube, The CMO Survey and others.

View a complete breakdown of the 2025 benchmark report and survey on social media use in the Public Sector to learn about the latest top-performing tactics, including:

2025 Social Media Trends in Government
  • How social listening and AI impact social strategy
  • The relationship between agility and social media performance
  • Insights from industry experts on how to drive impact across your organization in 2025

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