In today's era of information overload, a major challenge for government organizations is effectively reaching constituents in the manner, time, and place they prefer to be communicated with. Agencies must consider the various aspects of the information they are disseminating, including content type, format, and style, and utilize the best channels to optimize engagement and establish trust and transparency. Some people might want information delivered across multiple sources such as email, mobile, social media, and direct mail; others might prefer using a single source. Like in the private sector, customers become loyal to those organizations that cater to their preferences and value personalization.

Adobe Campaign solves this challenge by enabling organizations to easily create, manage, and send personalized communications across multiple channels.

Watch this on-demand webinar to discover how to utilize Adobe Campaign to optimize Government communication efforts to serve constituents more effectively.

Specifically, this webinar covers:

• The capabilities of Adobe Campaign, such as tailored customer profiles, targeted segmentation, cross-channel campaign orchestration, and reporting and analysis
• How Adobe Campaign integrates with other Adobe Experience Cloud products
• Adobe Campaign public sector use cases