Federal agencies face increasing pressure to deliver timely, secure, and mission-driven communications that truly engage the public. Many organizations currently using legacy solutions such as Granicus GovDelivery are finding limitations in scalability, personalization, and integration with broader digital ecosystems.
 
In this session, Salesforce and IBM demonstrated how agencies can modernize their communications strategy with Salesforce Marketing Cloud - bringing advanced capabilities such as automation, AI-driven personalization, dynamic segmentation, cross-channel engagement, and secure data integration.
 
Watch the on-demand recording to see how Marketing Cloud empowers agencies to better connect with citizens, deliver critical alerts, and build long-term trust while meeting federal compliance standards.