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Adobe

4-Part Adobe Webinar Series: Create Personalized Customer-Centric Digital Services


Event Date: July 25, 2022 - July 28, 2022
Hosted By: Adobe & Carahsoft

The pandemic demonstrated the need for government services to be accessible, inclusive, and user-centric. The delivery of equitable, integrated customer and employee experiences requires flexible and secure technology that connects the government with people and allows the exchange of information and expertise across agencies.

Access our four-part webinar series on-demand to learn best practices and success stories from public sector customers who have digitally transformed processes and improved customer experiences, and steps agencies can prioritize first to modernize in a safe, smart, and meaningful way.

For detailed information on what each session covered, please check out the session descriptions below.

Fill out the form below the table to access the session recordings, available slide decks, and helpful web links shared during the webinars.

Webinar 1: The Future of Personalized Experiences for Government
Laws such as the 21st Century Integrated Digital Experience Act (IDEA), the President’s Management Agenda, the president’s racial equity executive order (EO), and customer experience EO have put the spotlight on customer and employee experience in a fresh, urgent, and elevated way. People expect the same digital experiences and services they receive every day from the private sector, and they want online interactions that are personal, seamless, and easy to access from any device. Watch this session to learn how to deliver modernized and more secure digital experiences for both customers and employees to improve service delivery and standardize shared services.
Webinar 2: Digitize Service Delivery for Modernized Experiences
As government organizations navigated the pandemic from its height to the present and are planning for the future, many are embracing hybrid schedules, evaluating business continuity, and prioritizing 100% digital processes for their customers and employees. Watch this session to discover how your agency can quickly establish digital enrollment workflows by leveraging integrated e-signature and adaptive form technologies to automate routing, shorten the time spent on admin tasks, and decrease the amount of printed and scanned paper.
Webinar 3: Design Engaging Web Experiences
In a digital-centric world, every interaction matters, especially on your agency's website since constituents rely heavily on them to find relevant information. So, how can your team easily, create, collaborate, and rapidly publish content—without coding—to create an accessible customer-focused journey? Watch this session to uncover how to accelerate the adoption of digital services with accessible web and mobile-optimized experiences and data integrations that reduce errors and speed up processing and service delivery.
Webinar 4: Provide Personalized Omni-Channel Communications
Constituents expect personal and relevant communications across email, mobile, social media, and direct mail. Different segments of your audience have different preferences for engagement. As a result, agencies are challenged on how to best deliver vital information in a way that is most effective for each recipient. Watch this session to learn how to personalize outreach and engagement to deliver consistent messages across all channels in an easy, automated way.

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