Public sector organizations must take a digital-first approach to digital engagement. While great digital experiences enhance relationships, poor digital experiences or lack of transparency can damage them.
Attendees joined Salesforce and Accenture Federal Services on June 29th to hear from not one, not two, but three Salesforce Trailblazers about how they're driving efficiencies, improving digital experiences, and increasing employee, customer, & cross-agency engagement at their agency:
- Marc McCrery, VP of Customer Experience, United States Postal Service
- Tim Varner, IT Program Lead, Bureau of Land Management, U.S. Department of the Interior
- Jacob Oberlin, oneARC IT Product Manager, Fiscal Service
This Trailblazer Panel was hosted by Michael Hornsby, Director of Customer Success for Salesforce and moderated by Accenture Federal Services and Bree Ryback, Salesforce Federal Ecosystem Lead.
Attendees learned about the importance of a digital-first approach to citizen and employee engagement from informative key speakers.