The recent release of the President’s Management Agenda, coupled with the president’s racial equity executive order and anticipated customer experience EO have put the spotlight on customer experience in a fresh, urgent, and elevated way. Core to the administration is how agencies foster equitable experiences both within their workforces and for the public.

This guide will serve as a journey map that lays out:

• What is fueling a renewed focus on CX in government
• What is new under the current administration
• How agencies are laying the groundwork for a new era of CX in the public sector
• How Adobe is making equitable digital experiences a reality