Personalization is not a new idea, but never before have there been so many opportunities to engage with customers in meaningful ways and meet their individual needs. And never before have customers expected businesses to do just that on such a massive scale. Personalization at scale requires allowing customers to move seamlessly from one interaction to another, remembering their preferences and creating excellent experiences at every moment of their journey. And that takes flexibility and speed. Read this guide to learn how your organization can get started with personalization at scale.