Government agencies are facing increasing pressure to modernize digital services and provide an integrated digital government experience. Increasing citizen engagement and trust in government, improving the speed and quality of service delivery, and reducing overall costs are common themes in new policies and legislation aimed at driving this modernization.
Session | 1:00pm - 2:00pm ET |
Email Best Practices for Government |
| Specifically, this on-demand webinar explored how to: - Design engaging emails and use rich media to improve the citizen experience
- Personalize communications through better segmentation and targeting, and,
- Measure results to determine what works well
This session also took a sneak peek at Adobe's industry leading cross-channel campaign management solution, Adobe Campaign. |
Prioritizing the Modernization of Government Digital Services |
| The 21st Century IDEA asks all government agencies to prioritize the web and digital services they need to modernize by December 2019.
During this webinar, our expert panel of web and digital strategists provided some ways you can best prioritize the modernization of your existing technologies and solutions. Experts also provided all registrants with a basic template, and answered questions. |