In light of the ongoing expansion of data in terms of volume, diversity, and speed, the demand for a scalable, efficient, and dependable table format has become ever more pressing. Apache Iceberg represents not just an alternative to Hive but rather the next evolutionary phase for data lakes. Embracing Iceberg goes beyond a mere technical choice; it's a strategic maneuver that will safeguard your data infrastructure for the future, streamline costs, and unleash fresh capabilities for data-driven decision-making.