The Syntasa platform harnesses first-party digital data and mission outcomes, using AI and machine learning to analyze digital journeys, identify needs, and predict future trends. With rapid insights into digital behavior, our technology enables governments to build targeted audiences, generate relevant content, and refine outreach strategies, delivering results in weeks instead of years.
Sentiment Analytics
Syntasa's sentiment analytics product is a pre-built solution that helps agencies gain insight into public opinion about their brand, products, or industry topics. It uses data from social media, news, and surveys to display sentiment patterns in real time. Users may simply evaluate this data to identify influencers and concerns or opportunities, allowing them to make more informed decisions and improve their customer experiences.
Benefits:
- Complete Understanding: The sentiment analytics program collects data from several sources, including social media, news, and surveys. This provides agencies with a comprehensive understanding of how people feel about a certain topic. It allows them to have a better understanding of how others see their organization or their topic of interest.
- Real-Time Monitoring: The sentiment analytics dashboard pulls data from multiple sources in real-time. This allows agencies to quickly track sentiment changes. They can then deal with new challenges promptly, take advantage of good trends, and change their plans as needed to stay ahead.
- Improved decision-making: Sentiment analytics analyzes feelings from multiple data sources to help make better judgments. Agencies identify sentiment patterns and trends to assist with marketing, customer service, and crisis planning. This guarantees that decisions are based on facts, increasing overall effectiveness in addressing client needs and handling issues.
- Competitive Advantage: Having an advantage over competitors is essential. Sentiment analytics can help agencies get an advantage by understanding how people feel. When agencies understand what people think, they may tailor their messaging and services to better serve their needs. This makes customers happy and satisfied.
Behavioral Health
Syntasa's Behavioral Health is a solution that helps public sector agencies by integrating with diverse data sources for analysis, updated with AI modeling. It identifies community needs, improving outcomes via targeted treatment, prevention, and recovery responses. The hotspot analytics dashboard compares 988 call ratios to treatment episodes, pinpointing areas needing attention, while Automatic Pattern Detection identifies outliers for tailored remediation plans.
Benefits:
- Gain data-driven insights into situations in specific communities. Organizations can gain valuable insights into the behavioral health needs of communities by collecting and analyzing various data sources, such as healthcare records, demographic information, and community statistics. This information can be used to identify trends, patterns, and challenges related to behavioral health.
- Identify hotspots for earlier intervention. Organizations can use advanced analytics to identify areas in communities where behavioral health issues are common or where there may be urgent needs. By doing this, organizations can deploy their resources, services, and outreach efforts more strategically.
- Advanced AI-Powered Interface. Advanced interface powered with AI/ML technology allows customers to find actionable insights quickly. The hotspot analytics feature allows agencies to visualize patterns and trends, identifying areas for improvement where resources are underutilized.Our platform relies on GCP services for flexibility and reliability, and Google Cloud's robust infrastructure ensures smooth performance and scalability to handle growing demands.
- Tailored Dashboards Designed For Various Levels. Custom dashboards offer real-time insights into addiction-related metrics, supporting decision-making for policy development, resource allocation, and strategic planning.
Journey's Solution
Syntasa Journeys is a data-driven solution developed in collaboration with Google Cloud Platform. It allows government agencies to visualize and analyze digital user experiences comprehensively. By identifying successful and problematic user journeys, it enables agencies to make informed decisions to enhance online services. With Syntasa Journeys, agencies can optimize user interactions, improve service delivery, and drive digital transformation effectively.
Benefits:
- Optimizing User Experience. Syntasa's Journey solution allows agencies to track how visitors navigate a website to reach their goals. Understanding this helps identify problems and places for improvement. They can then address these concerns, making it easier for users to achieve their objectives on the website.
- Improving Website Success. Journeys allow agencies to monitor how successfully their website meets goals such as sales or leads. It shows which approaches are most effective and where people give up. They utilize this information to improve the website by modifying the content or buttons to achieve the desired goals.
- Smart decision-making. Using Journeys data, agencies can make more informed and smart decisions regarding their website, marketing, and products. They analyze how visitors and customers interact with different sections of the website to identify patterns and areas for improvement. This allows them to better manage their time and resources while remaining competitive online.
- Understanding visitor paths. Journeys enable agencies to track users' actions on websites to achieve their objectives. This deep understanding of visitor actions identifies roadblocks, slowdowns, and areas that require improvement. They can make wise decisions to simplify the experience and achieve goals more effectively by identifying areas where visitors have difficulty.