Within Activation Studio you can see an overview of all your segments, relevance scorings, and web tracking rules.

With a single click you can access the three main modules of the application, to complete any activity with an intuitive drag & drop interface.

No technical knowledge or specific training is required.

Creating segments in Marketing Cloud can be time consuming and demands SQL knowledge.

Activation Studio offers an alternative to SQL queries and activities.

As a marketer you want to focus on creating engaging campaigns.

Be more productive and boost your marketing campaigns engagement.

No-code, easy to use, drag & drop interface.

You can create your audiences with a few clicks, combining any data source within Salesforce Marketing Cloud.

For example, let's say you want to target only students of a specific faculty, who participated in your last physical event on Campus, and that visited a specific section of your website.

Or, you have an important communication for specific donors or prospective students.

These segments can be created in one minute.

The Fundraising department can focus their time and resources on the right donors.

The College can create relevance scoring and tags based on Donor's journeys and behavior on the website.

All Marketing Cloud data, including Salesforce CRM data, is available to segment Donors, to communicate more effectively and in a personalized manner.

The Marketing Department has the possibility of identifying the most suitable students, and send each student the right content at the right time.

The College can create prioritization metrics and tags based on an Applicant's journey and behavior on the website.

These prioritization metrics and tags are then used to create a profile of the applicant, so that marketing communication can be more targeted, interesting for the students, and effective.

The Enrollment Office and the Admission Office can use relevance scoring to save time and resources (example: identifying fake students' applications).