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Appcelerator commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Appcelerator Platform for mobile app development, management and analytics. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of this platform on their organizations. To better understand the benefits, costs, and risks associated with using the Appcelerator Platform, Forrester interviewed two existing customers, Homes.com and Virgin Money. Homes.com has used the Platform for two years, primarily to deliver external customer-facing apps to increase leads to the business. Virgin Money, a more recent customer, is developing internal apps with the aim of improving business processes and increasing productivity. The financial analysis featured in this study reflects the cost savings and productivity gains experienced by Homes.com. However, both use cases have the objective of improving time-to-market for apps while decreasing development, testing, integration, and delivery costs. Furthermore, Forrester Research predicts that in the next few years, most organizations will be required to develop apps for external and internal customers to meet business demand. To compete, they must embrace the “Mobile Mindshift” - the expectation that your customer (whether consumer, partner or employee) can get what they want in their immediate context and moments of need. However, not all organizations have the strategy and resources in place to meet the demand for quality apps.
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