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Social and mobile technologies are transforming enterprise software. SAP organizations are looking for application development alternatives that are faster, less expensive, and better address the new social marketplace. Companies that standardized on SAP are transitioning to “Social Enterprises” by embracing the speed and connectivity of cloud computing to connect with their employees and partners in new and more productive ways. Using the cloud to build a social layer of agility around an SAP core has become a strategic advantage for companies of all sizes, industries, and geographies. Building a complementary layer of cloud-based applications around an SAP core allows companies to unlock the data from their back office and make it available through a social front-office layer to any employee, partner, or customer in a more usable format, via any browser or device, at a far lower TCO. Industry analyst IDC1 believes the rise of cloud computing has the potential to be among the most transformative developments in information technology in the last 20 years, and forecasts that cloud spending will comprise about 25 percent of incremental year-over-year growth in 2011–20122. No doubt, cloud computing is transforming the way IT departments build and deploy custom applications, and salesforce.com has helped thousands of SAP customers reduce the risk, cost, and project timelines associated with traditional application development.
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