The Perils and Payoffs of Customer-Centric Government
Event Date: July 17, 2018
Hosted By: Adobe & Carahsoft
Just like private sector companies, government agencies face pressure from empowered customers—citizens, visitors, businesses, employees, and other governments—to deliver better experiences. Failure to deliver can weaken public perception, reduce customers’ enrollment in programs and compliance with requirements, as well as make it harder to attract and retain top talent.
Join Adobe's complimentary webinar, as featured speaker Rick Parrish, Principal Analyst at Forrester Research, shares the results of a recently commissioned study conducted by Forrester Consulting on behalf of Adobe.
Attendees will learn how investments in customer experience (CX) deliver many upside benefits and why leaders in government CX are twice as likely as other agencies to over perform against their goals.
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